Posted: Monday, July 17, 2017 , Filed in:

Tips For Planning a Product Launch Event


A launch event is a fantastic way to show clients and customers your most recent product developments, drum up some excitement about its release and even close the first sales right there on the day. In order to get the most out of the opportunity, you’ll want to plan a knock-out event. We’ve compiled a list of the most important aspects you’ll need to consider, including professional AV, in order to execute the perfect product launch.

1. The Venue

Your venue choice is paramount to pulling off a great product launch. Consider the size of your audience. You don’t want visitors to feel cramped in a venue that’s too small but, on the flipside, you don’t want your venue looking empty because your audience isn’t big enough to fill it. If your product shares branding with your company’s location, you may want to stay on-site and liven up a home-ground venue with professional AV for the special occasion.

2. The Style

Choose a style that compliments the product you’re launching. This way, your audience will be fully immersed in the atmosphere of the event and their focus won’t be drawn away from the product in the spotlight. If your product launch is unveiling any new technology, you’ll most likely want a modern, innovative venue that will flatter the product. Some venues have a reputation for hosting product launches in specific market areas, such as IT or communications. If you can find a venue with a reputation applicable to your new product, use this to your advantage.

3. The Display

How will the product display/s be arranged and positioned? Will there be a stage or will your audience be able to walk around freely and interact with the exhibits? However you organise your displays, you’ll want them to be expertly lit and provided with the highest quality sound systems, if necessary. Professional AV hire is the key to (quite literally) showing your new products in their best light, and in a way that your visitors can appreciate every detail.

4. The Entertainment

Including an element of entertainment can make your product launch more memorable. Just like your choice of venue, your choice of entertainment should be relevant to the product and it’ll help steer the focus of the day, whilst adding a refreshing element of participation. It can also be a great way to spread brand awareness, whilst engaging your audience with the product. A contest with some activity or game, a ‘chance-to-win’ Tweet challenge, or even hiring a comedian to lighten the mood - these can all work well. Keep your entertainment task-focused to make the most of the marketing opportunity.

5. AV Hire

Whichever venue you choose and however you decide to arrange your product displays and stages, AV professionals can bring the day to life by providing high-quality sound for any speeches, music or video presentations. You’ll want exhibits or product demonstrations to be brightly lit, possibly in colours that promote your brand, and you might even choose to project logos or slogans onto the walls of your venue. Going with a professional AV company will be the best decision you make if you want to impress your attendees and make the most out of the marketing and sales opportunities that stem from an unforgettable product launch.

Find out more about our Audio Visual Hire and Staging for Product Launches, Exhibitions and Events here

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